They’re the heartbeat of your company, the front line to your customers, and quite possibly your greatest asset. So it makes sense to invest in a robust recruitment process to secure the very best talent for your business.
But things just got a little tricky… because after a very nervous few years of cutting back, and ‘the great resignation’, businesses are once again on the hunt for headcount, and did we mention the big business trend? It’s a candidate's market.
But despite it being a highly competitive market, there are a few recruitment tricks that will help you gain visibility. Want to know what they are, of course you do, let’s go!
Perks beyond pay
It’s foolhardy to think that pay is the main motivator for recruitment in 2022. On the contrary, it’s just one of several important factors, especially to the crucial millennial market. Businesses with aligned ethics and values, as well as those that allow time off for personal interests will have a distinct advantage. Think about the perks you can offer to entice top talent – be it discounted goods, pre-paid expense cards, time off for volunteering, or an empathic policy for women going through the menopause (one of the big business trends for 2022).
A strong employer brand
Brand reputation, as it used to be known, is everything when you’re edge to edge with competitors. There’s nothing greater than being considered a company where “everyone wants to work”. This isn’t something that just happens overnight though, it takes time and investment in your company and people to pay off – and it’s never too late to start. If you’re already on the right path, then be sure to shout about it. Your colleagues are the perfect case studies to do this. Use them at recruitment fairs, feature them in your adverts, encourage them to spread the word about how great their jobs are on social media, and you’ll soon start to gain traction.
Positive candidate experience
The tables have most certainly turned when it comes to recruitment. No longer do businesses have all the power. Today it’s a two-way process where each party is interviewing the other for suitability. Give your business a head start by creating a positive candidate experience, starting from the minute you invite them to interview. For many this is the start of ‘onboarding’ - a process that can take up to three months or more. Should you need any more convincing, 75% of candidates say it’s unlikely they would take a job if they were treated poorly in an interview process.
Be diverse and inclusive
We cannot stress enough the importance of being a forward-thinking company that prides itself on diversity and inclusion. The statistics back it up too. Research shows that ethnically diverse teams are 33 per cent likely to have greater profitability. If you want to be in the top tier of businesses for acquiring talent, you must make this a priority and shout about it in your recruitment drive too.
Business travel
The elusive millennial market can be all yours with two simple words: business travel. Because this social-savvy, FOMO-inducing generation is all about ‘living their best life’ and travel is a key to this. To the extent that 81% of millennials admit that business travel makes their work lives happier. Hand in hand with this is a robust travel policy that cares about its workforce, including an easy booking process. Autonomous travel booking is a way to differentiate your company from others and entice potential employees by demonstrating they will have a level of control when traveling for business.
Personal development
Upskilling is one of the buzzwords to emerge out of the pandemic. Because suddenly we realise just how important it is to have a wide set of skills. Companies that invest in their people also invest in personal development and training. This is a business trend that is very much here to stay, and one you can use to your advantage as a recruiter.
Flexible working
Thanks to the pandemic, flexible working has become less of a demand and more of a norm. Today, workers appreciate the opportunity for flexible working, part-time working and hybrid working, in order to better manage the work-life balance. Companies that offer choice and flexibility to candidates will have a clear advantage as a top recruitment company. What’s more, nearly half of all professionals would turn down a job if the company mandated full-time office working. Take note!
Enhance your recruitment prospects with an all-in-one travel booking platform from Roomex, find out how this tool can help you here.
